GameTrailers a few years back. Those videos would have an affect on which games I bought, but not because of what they said, but because I had a chance to actually see the game footage, something magazines couldn't show me as clearly. I noticed a shift in the way GameTrailers responded to games in recent years, most noticeably big title games. That and the new feature of massive advertisements all around the pages gave me the impression they had somewhat, if not entirely, sold themselves to the game companies. Their reviews and previews at that point just began to irritate as they would overlook huge gameplay flaws in some games while nitpicking at tiny ones in others. The chance to see game footage just wasn't enough of a pull to overcome this new heavily biased feel of the website.The issue with any game journalism is going to be the same anywhere you look. How do you know its unbiased towards or against the company that made the game? You are just reading someone else's opinion on a game which is ultimately going to be biased from their perspective anyway. I used to watch a lot of videos on the website
Games journalism is always going to be inherently flawed as your viewing something through someone else's opinioned writings. A list of what the game is, isn't, has and hasn't got wouldn't be much fun to read, nor give a good impression of the game and it would still be biased. One might say a game has a good story line, another person could buy the game on this reasoning and completely disagree. The way we view the world and games is always going to be biased so taking everything at face value, including games journalism, is just foolish. I still buy gaming magazines, of various titles because I'm interested in what people have to say, and the chance to hear and see what people have thought of the game. Its never going to massively impact on my purchases, its just nice to read about.
So good games journalists need to be neutral, well as much as possible. I think that's a fair assumption, not one that is always going to be adhered to, but we can hope that what we're reading is generally done from someones fair point of view. You wouldn't want to read a review of a new real time strategy game, from someone who can't stand the genre, because its likely to paint the game in a grimmer light. Equally someone who loves the genre might overemphasis how awesome it is. So there needs to be some middle ground clearly, a sense of objectivity to it all and fairness.